London Collections: Men.

I haven't had a day off in a while, but I'm not complaining because 2 weeks ago I got to be part of LC:M, London Collections: Men. This was the first time I got to be involved and I was so excited because I have definitely started to appreciate men's fashion more recently, and the prospect of working with male models helped a bit too...

I worked backstage as a dresser for several shows over the weekend, the first was the launch event of LC:M; the Superdry SS15 show. The show was held in the super cool and unsuspecting location of Southwark St carpark, that was transformed into the chaotic backstage room full of make up artists, outfits, running orders and both male and female models. The location, basil cooler cocktails served at the bespoke bar, and the oddly shaped runway all added to the edge of the show, and complimented opinions that Superdry's SS15 collection was their most progressive yet. The preparations for the show were surprisingly relaxed as there were plenty of dressers and the models seemed pretty at ease, reflective of the cool Superdry brand itself. 

The collection showed both menswear and womenswear, and had a variety of patterns and colours ranging from pastels, hawaiian print, tie dye effect, and classic graphic print t-shirts, forming the perfect casual, summer wardrobe. I loved working backstage at the show, and being involved in the showcase of such a huge lifestyle brand. Many celebrities were in attendance including David Gandy, Jesse Metcalfe, and Mark Ronson made an appearance at the after party where he was DJing whilst everyone was dancing, drinking asahi beer, and of course watching the England vs Italy first world cup game. It kicked off LC:M to a very high standard and showcased great British fashion. See pictures from the show below.  

Backstage.

Backstage pass.

To watch a video of the Superdry SS15 show click here.

On the Saturday I dressed the Jonathon Saunders show which was a static presentation and therefore just required us to ensure our models were perfectly dressed before. Again, a great and very different designer to be involved in. See some pictures below. 

London Collections: Men once again proved the high standard of British fashion that continues to be created within menswear and womenswear by brands such as Superdry, Jonathon Saunders, DKNY, and Topman. All of them constantly showcasing new styles, colours and silhouettes.